Privacy Policy

Moto Acquire LLC (“MotoAcquire,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. It applies to:

• motoacquire.com (our marketing website)
• Dealer-branded tools powered by MotoAcquire (for example, trade-in valuation, vehicle value tracking, payment estimates, service-lane messaging, and salesperson pages offered under your dealership’s brand)

(together, the “Services”). By using the Services, you agree to this Privacy Policy and our Terms of Use.

1. Who we are

MotoAcquire is a U.S.-based automotive software company headquartered in Chicago, Illinois. We build tools that help car dealerships acquire, value, and communicate about vehicles.

An important note about dealer-branded tools: when you use a tool that carries your dealership’s brand, we collect and process your information on behalf of that dealership. The dealership decides how to use your information once it receives it, and its own privacy practices apply alongside this policy.

2. Information we collect

Information you provide

Contact details such as your name, email address, phone number, and ZIP code; vehicle details you submit for a valuation or trade-in inquiry (such as year, make, model, trim, mileage, condition, and identifiers like a VIN or license plate where you provide them); budget details you enter into a payment estimate, such as a comfortable monthly payment, down payment, and a self-selected credit range; messages you send us or your dealership; details you enter when you book a demo; and application details if you apply for a job with us.

Information from your dealership

If your dealership uses MotoAcquire products, it may share information with us so we can provide the Services on its behalf, such as your contact details and records of your vehicle or service visits. This may include information about you even if you have not used a MotoAcquire tool yourself, where your dealership engages us to help it communicate with its customers (for example, sending service updates or vehicle value information on the dealership’s behalf).

Dealership personnel

If you work at a dealership that uses MotoAcquire, we process your business contact information and account activity in order to provide the services, under our agreement with your dealership.

Information from our data partners

When you request a valuation, we obtain vehicle value data from vehicle valuation and market data providers.

Information collected automatically

When you visit our websites, we collect device and browser information, pages viewed, approximate location derived from your IP address, and information from cookies and similar technologies. Non-essential cookies load only after you opt in. See our Cookie Policy for details.

What we do not collect

We do not collect Social Security numbers, driver’s license numbers, dates of birth, or biometric information, and we do not store credit or debit card numbers. Payment estimates do not run a credit check.

3. How we use information

• Provide vehicle valuations, offers, payment estimates, and ongoing value updates you request
• Deliver your inquiry to the dealership you chose to engage with
• Send messages related to your inquiry, demo, or service visit, by email or text message, where you have opted in
• Respond to your questions and provide support
• Operate, improve, and secure the Services
• Comply with legal obligations

4. How we share information

We do not sell your personal information. Where online advertising tools involve “sharing” as defined by some state privacy laws, you can opt out at any time through Your Privacy Choices or the Cookie settings button, and we treat a Global Privacy Control (GPC) signal from your browser as a valid opt-out. Otherwise, we share personal information only in the situations described below.

With your dealership

Information you submit through a dealer-branded tool is shared with that dealership, including its customer relationship management (CRM) and lead management systems, so it can respond to your inquiry. The dealership’s own privacy policy governs its use of your information.

With service providers

We use vendors that host our infrastructure, manage our customer records and demo scheduling (HubSpot), deliver email and text messages, process payments (Stripe), and supply vehicle valuation data. They may access personal information only to perform services for us.

For analytics and advertising

With your consent, our websites use analytics and advertising tools: Google Analytics, Google Tag Manager, HubSpot, Google Ads, the Meta pixel, the LinkedIn Insight Tag, and the TikTok pixel. Some pages embed YouTube or Vimeo videos. See our Cookie Policy for details and choices.

For legal reasons

We may disclose information to comply with law or legal process, enforce our terms, or protect the rights, property, or safety of MotoAcquire, our customers, or others.

In a business transfer

If MotoAcquire is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction and will continue to be protected as described in this policy.

5. Text messaging

Some Services send text messages, for example updates about your trade-in inquiry or demo, or messages sent on behalf of your dealership about your service visit. We send texts only where you have opted in or as otherwise permitted by law. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance. See our Text Message Terms.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and tracking

We use cookies, pixels, and similar technologies to operate our websites, understand how they are used, and measure advertising. Only strictly necessary cookies run until you make a choice in our cookie banner. You can change your choice at any time with the Cookie settings link at the bottom of every page. For the full list, see our Cookie Policy.

7. Data retention

We keep personal information for as long as needed to provide the Services, as instructed by the dealership on whose behalf we process it, or as required to meet our legal obligations. When it is no longer needed, we delete it or de-identify it.

8. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information, including encryption of data in transit. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your choices and rights

• Email: use the unsubscribe link included in any marketing email.
• Text messages: reply STOP to any message to opt out.
• Cookies: use the Cookie settings link, or see our Cookie Policy.
• Access, correction, deletion, and ad opt-out: submit a request through Your Privacy Choices or email privacy@motoacquire.com. We will confirm we received it and reply within 45 days.

If you submitted information through a dealer-branded tool, we may forward your request to the dealership or coordinate with it, since we process that information on its behalf. We may ask you to confirm your identity before we act on a request.

Depending on where you live, state privacy laws may give you additional rights, such as the right to know, access, correct, or delete personal information, or to opt out of targeted advertising. To exercise these rights, use Your Privacy Choices or contact us at privacy@motoacquire.com. We will not discriminate against you for exercising them.

10. Children’s privacy

The Services are not directed to individuals under 18, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

11. Biometric information

We do not collect, capture, or store biometric identifiers or biometric information.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date at the top of this page. Your continued use of the Services after changes are posted means you accept the updated policy.

13. Contact us

Moto Acquire LLC
222 S Riverside Plaza, 15th Floor, Office 15-167
Chicago, IL 60606
Email: privacy@motoacquire.com