SECTION 01
WHO THEY ARE
HUDSONAUTOMOTIVE GROUP
DANIEL ISLAND, SC · EST. 1948
In 1948, George Hudson opened one dealership in Providence, Kentucky. His grandchildren now run more than 60 of them.
Hudson Automotive Group spans seven states and 23 brands, employs close to 5,000 people, and still operates out of Daniel Island, South Carolina under third-generation family ownership. Its stores have won the Toyota President's Award, the Honda President's Award, the Nissan Global Award, and Ford's President's Award. Those get handed out for how a store treats customers, not how many cars it moves.
Honda Kingsport
Spartanburg HondaKeating NissanWyatt Johnson ToyotaWyatt Johnson Kia+ 58 more
SECTION 02 · THE PROBLEM
THE PROBLEMS HUDSON WAS DEALING WITH
Hudson wasn't short on traffic. They were short on ways to use it.
No.01
Eight leads a month.
That was what the native website trade form was producing at one of Hudson's stores. Not eight a day — eight a month, off a website thousands of shoppers were already visiting.
8LEADS PER MONTH
No.02
The tools were built for a different decade.
The legacy trade tools were engineered ten to fifteen years ago, for a desktop. They still assumed a customer sitting at a desk with time to fill out a form. That customer stopped existing years ago.
95%+of car buyers shop, negotiate, and answer emails and texts on their phone
No.03
Every lead was one and done.
Four out of five customers who raised their hand disappeared. Ninety days later, when they were finally ready to shop for real, the store paid to win that same lead all over again.
No.04
They'd already tried to fix it themselves.
"We're trying to go back to the drawing boards… we've been trying to get it off the ground for the last several months and it just seems like it's stalled."
Sold customers → Service customers → Old leads →no deal
SECTION 03 · THE DECISION
WHY MOTO BEAT
THE ALTERNATIVES
Hudson wasn't swapping one tool for another, they consolidated several, and paid less for the bundle than they'd been paying for the separate pieces.
‹··›
HUDSONAUTOMOTIVE GROUP
WHAT ACTUALLY TIPPED IT
01
Mobile-first, firm offer
Instant valuation with a firm offer the customer can request on the spot — instead of a desktop form fill built for a decade ago.
30 sec
TAP TO VALUATION
02
Emails that keep working
Monthly value-tracking emails to past sold and service customers — traffic Hudson already had, kept warm instead of going cold.
50%+OF LEADS OPEN ONE
35.6%PER-EMAIL OPENS
03
Fully white-labeled
The customer never sees another vendor's name. Every screen, email, and offer wears the store's brand — not MOTO's.
100%YOUR BRAND, YOUR DOMAIN
04
A roadmap into the service lane
A service-lane acquisition product on the roadmap that pushes the same idea into the service bay — offers on cars already in for service.
MOTO(drive)
NOW LIVE
SECTION 04 · THE RESULTS
HERE'S WHAT HUDSON HAS DONE WITH MOTO SO FAR.
All-time across tracked Hudson stores (Honda Kingsport, Spartanburg Honda, Keating Nissan, Wyatt Johnson Toyota, Wyatt Johnson Kia):
TOTAL LEADS
1,405
FIRM OFFERS
269
CTA CLICKS
2,254
CTA LEADS
691
CTA CONVERSION RATE
30.7%
BANNER + STANDALONE LEADS
714
FIRM-OFFER RATE
19.1%
BY STORE, ALL-TIME
STRAIGHT FROM THE DEALER'S DESK
WHAT HUDSON SAYS ABOUT
10X TRADE-IN LEADS
JOSH DETZEL · HUDSON AUTOMOTIVE GROUP
"One of our stores, we saw 10X in trade-in leads… we had the previous form-fill tool, they got 8 [leads] and we got 80 the next month after switching."
JOSH DETZEL · HUDSON AUTOMOTIVE GROUP
CLOSING AT 10–12%JOSH DETZEL · HUDSON AUTOMOTIVE GROUP
"Wyatt Johnson Toyota, they got like 160 [leads] last month and they're closing them at 10 to 12%… not only are we getting more, but they're closing at a higher percentage than what regular trade-in tools are closing at."
JOSH DETZEL · HUDSON AUTOMOTIVE GROUP
GET MORE (leads) · sell MORE (cars) · retain MORE (customers)
GET STARTED
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