Is This the Highest Converting Trade-In Tool for CDJR Dealers? And Can You Use Co-op for It?

• MOTO(acquire)'s trade-in tool, MOTO(convert), is now approved in the Stellantis program and is 100% co-op eligible for CDJR dealers.

• Mike reports the tool's click-to-lead conversion averages around 30%, helping stores get more trade leads from traffic they already have.

• Shoppers get an instant valuation in a couple of clicks, the lead goes into your CRM, and the customer can then request a firm offer.

• Customers who don't convert this month keep getting branded value tracking emails every month, so the lead doesn't go cold.

• The tool slides out right on the SRP or VDP, so the shopper never leaves the vehicle they came to look at.

Your CDJR store is already paying to get shoppers to its website. The real question is how many of them have a trade and leave without ever telling you. If you have been asking, can CDJR dealers use co-op for trade-in tools, the answer is now yes. MOTO(convert), the trade-in tool Mike Crothers calls the most mobile-friendly and highest converting available, is approved in the Stellantis program.

As Mike puts it: "You have to have a good trading experience. You might as well have the best one." When co-op can cover it, that decision gets a lot easier.

Can CDJR dealers use co-op for trade-in tools?

Yes. MOTO(convert) is a Stellantis approved trade-in tool, and Mike is direct about it: it is 100% co-operable in the program. That means CDJR dealers can put a full trade-in experience on their dealer website and use program dollars to do it.

You can enroll through the Stellantis portal or reach out to MOTO(acquire) directly. Your program details live in the portal, so that is the place to confirm how it applies to your store. Either way, the team will help you get it running.

What makes a trade-in tool for a dealer website actually convert?

Mike's starting point is the customer. The used car market is super volatile, so consumers really don't know what their car is worth. When they land on your website, you have to make it easy for them to find out, without making them work for it.

Here is how the experience is built to do that.

A valuation in a couple of clicks

The shopper gets a quick instant valuation in a couple of clicks. As soon as they do, the lead goes into your CRM, so your team can start working it while the customer is still engaged.

A clear path to a firm offer

From there, the customer can validate their information further and request a firm offer. The shopper who is ready to move gets a next step, and you get a more serious lead.

Value tracking for shoppers who aren't ready yet

Not everyone trades this month. If they don't convert, they get a continuous stream of value tracking emails every single month, branded for your store. In Mike's words, you keep them informed and updated on what their car is worth month over month.

It stays on the SRP and VDP

The tool doesn't take the customer away from their vehicle of interest. It slides right out on the SRP or VDP. A trade-in tool on SRP and VDP pages means the shopper can value their trade without losing the car they came to see.

Put those pieces together and you get the result Mike points to: a trade-in tool click-to-lead conversion rate that averages around 30%. For CDJR dealer trade-in leads, that is the difference between traffic and conversations. For more on this, see how to get more website trade-in leads and what to look for in the best trade-in tool for dealerships.

Where MOTO(convert) fits in a used car acquisition plan

MOTO(convert) is MOTO(acquire)'s website trade tool, with instant valuations, firm offer requests, and monthly value tracking. It also includes the free buying power tool. It is one piece of a broader acquisition approach that hundreds of dealers use.

Mike mentions a few other ways the team can help:

• Past customers: MOTO(retain) sends past sales and service customers their vehicle's value every month. Those emails have a 36% open rate and 99.5% deliverability.

• Service drive: MOTO(drive) uses DMS data and automated texts to acquire cars on the service drive, and alerts your sales team when a customer is ready.

• Social: If anyone at your store posts on social, MOTO(social) gives each person their own link, with leads attributed in the CRM.

You can browse more on this topic in our Website Trade-In Leads video hub.

Getting started

If you are a CDJR dealer and you want more trade leads from the traffic you already have, you have a co-op eligible option. Enroll in the Stellantis portal or go to motoacquire.com and send the team a message. As Mike says, they are happy to help.