Home›Videos
Resources
Videos for car dealers
Short, practical videos from MOTO(acquire) CEO Mike Crothers on buying more cars from the customers you already have. Trade-in tools, service drive acquisition, retention, and social selling, in under a minute each.
Topic
Service Drive Acquisition
How to Buy Cars Out of the Service Drive: 5 Ways Dealers Mine It
Service Drive Acquisition
$163,169 Gross Profit in October: How One Dealer Group Buys Cars From the Service Drive
Service Drive Acquisition
Dealers Are Buying Cars From a Text Message: How to Text Service Customers to Buy Their Cars
Service Drive Acquisition
Honda Store Went Live and Bought a Car the Same Day with MOTO(drive) Service Lane Vehicle Acquisition
Service Drive Acquisition
MOTO(acquire) Best Month Ever: Why We're Growing and How Many Repair Orders a Dealer Can Buy
Service Drive Acquisition
A CDJR Dealer Launches Service Drive Acquisition Today Along With the Rest of the Dealer Group
Service Drive Acquisition
CDJR Dealers Can Get the Best Service Drive Acquisition Tool With Co-op Funds
Service Drive Acquisition
Service Drive Acquisition Success in the First Full Day Live With MOTO(drive)
Service Drive Acquisition
Secret Sauce to Increase Service Drive Acquisitions: Value Tracking Emails
Service Drive Acquisition
Are You Overthinking Service Drive Acquisition? Why You Don't Need a Dedicated Manager to Start
Service Drive Acquisition
Why Do Dealers Struggle With Service Drive Acquisition? Four Takeaways From Dealer Calls
Service Drive Acquisition
I Didn't Think Automated Service Drive Acquisition Software Was Possible in a Dealership
Service Drive Acquisition
A Top Dealer Just Replaced Their Service Lane Appraiser: Service Drive Acquisition Without a Buyer
Service Drive Acquisition
Topic
Website Trade-In Leads
How to Get More Trade-In Leads From Your Website: Get Shoppers to Actually Use the Tool
Website Trade-In Leads
What Makes the Best Trade-In Tool for Dealerships?
Website Trade-In Leads
Is This the Highest Converting Trade-In Tool for CDJR Dealers? And Can You Use Co-op for It?
Website Trade-In Leads
How Much Can a New Trade-In Tool Increase Dealer Leads? Three Lessons From a CDJR Store
Website Trade-In Leads
The Worst Thing to Happen in Automotive Software, and Why Dealers Who Switch to a Cheaper Trade-In Tool Come Back
Website Trade-In Leads
How Does a Trade-In Tool Work on Dealer Websites? A Quick Walkthrough
Website Trade-In Leads
20+ Clicks vs. a Few: How Many Clicks Should a Dealer Trade-In Tool Take?
Website Trade-In Leads
How to Increase Website Trade-In Conversions: Make the Value Fast
Website Trade-In Leads
This Dealer Trade-In Tool Is Converting at 30+%
Website Trade-In Leads
The One Change That Tripled Their Trade-In Leads: A Mobile-Friendly Trade-In Tool
Website Trade-In Leads
MOTO(acquire): Why Your Dealer Trade-In Tool Should Carry Your Dealership's Brand
Website Trade-In Leads
MOTO(acquire): The Tesla of Instant Vehicle Valuations for Dealers?
Website Trade-In Leads
What to Do With Trade-In Leads That Don't Convert
Website Trade-In Leads
How a Dealer Website Trade-In Tool Should Work
Website Trade-In Leads
Topic
Firm Offer Tools and Alternatives
Switching From a Firm Offer Tool: From 10 Leads a Month to Five Deals a Week
Firm Offer Tools and Alternatives
Michigan With RussFlipsWhips: 2 Things I Liked, 1 I Didn't, and an Instant Cash Offer Tool Alternative
Firm Offer Tools and Alternatives
The Most Expensive Tool on Your Dealership's Website: Firm Offer vs Valuation Tool
Firm Offer Tools and Alternatives
Topic
Used Car Sourcing Without Auctions
Why Are You Still Paying for More Traffic? Rethinking Used Car Acquisition Strategies for Dealers
Used Car Sourcing Without Auctions
The Haunted Dealership: How to Source Used Cars Without Auction
Used Car Sourcing Without Auctions
How Can Dealers Acquire More Cars Without Buying More Traffic?
Used Car Sourcing Without Auctions
Topic
Customer Retention and Equity Mining
Dealer Customer Retention Marketing: Reactivate the CRM List You Already Have
Customer Retention and Equity Mining
A Value on Every VIN: How to Get Past Customers Back to the Dealership
Customer Retention and Equity Mining
Why Vehicle Value Tracking Emails Get Opened When Dealer Promos Don't
Customer Retention and Equity Mining
Topic
Dealership Social Selling
Social Media Opens Doors for Dealers: Building a Car Sales Social Media Strategy
Dealership Social Selling
Free Leads from Social Media: Can They Replace Paid Third-Party Leads for Dealerships?
Dealership Social Selling
Why Personalized Salesperson Pages Generate More Trade-In Leads
Dealership Social Selling
225 Leads in 3 Weeks? How to Track Social Media Leads at a Dealership
Dealership Social Selling
Car Salesman Social Media Leads: My Workload Just Doubled Overnight
Dealership Social Selling
Topic
Dealer Website Conversion
How Can a Payment Calculator Generate Leads on Dealer Websites?
Dealer Website Conversion
Your Website Is a Leaky Bucket: Fixing Dealership Website Lead Generation
Dealer Website Conversion
How to Get More Leads From Existing Dealership Website Traffic
Dealer Website Conversion
What Is an Affordability Calculator for Car Dealer Websites? Inside the Know Your Buying Power Tool
Dealer Website Conversion
Lead Conversion Beyond the Industry Average: Does a Trade-In Tool on VDPs Increase Lead Conversion?
Dealer Website Conversion
18% Lead Conversion: How? What a Good Internet Lead Conversion Rate for Dealerships Really Looks Like
Dealer Website Conversion
Slow Website Killing Your Leads? Why Dealer Websites Don't Convert
Dealer Website Conversion
Topic
Product Updates and Feature Friday
The News: How CDJR Dealers Can Sign Up for MOTO(acquire) Through Stellantis
Product Updates and Feature Friday
MOTO(acquire): How Dealers Can Get a Free Buying Power Tool
Product Updates and Feature Friday
MOTO(acquire) Is Now Stellantis Certified: What It Means for CDJR Dealers
Product Updates and Feature Friday
Topic
Inside MOTO(acquire)
Inside a Dealership Software Company: A Monday in Detroit
Inside MOTO(acquire)
The CEO Challenge: Working at an Automotive Software Startup
Inside MOTO(acquire)
How MOTO(acquire) Builds Dealer Software: At Dealerships, Not in an Office
Inside MOTO(acquire)
Why Dealership Software Vendors Should Send Engineers to Dealer Visits
Inside MOTO(acquire)
How Fast Should Dealership Software Vendors Respond to Feature Requests?
Inside MOTO(acquire)
Inside MOTO(acquire): What Engineers at a Car Dealer Software Company Build
Inside MOTO(acquire)
Topic
MOTO(man)
Topic
Odds and Ends
See MOTO(acquire) on your website
Book a 20-minute demo and see your store's acquisition opportunity.
GET MORE (leads) · sell MORE (cars) · retain MORE (customers)
GET STARTED
© 2026 Moto Acquire LLC · 222 S. Riverside Plaza, Office 15-167, Chicago, IL 60606PRIVACYTERMSDEALER TERMSYOUR PRIVACY CHOICESACCESSIBILITYCOOKIE SETTINGS