Inside MOTO(acquire): What Engineers at a Car Dealer Software Company Build

• At MOTO(acquire), engineering time goes toward one goal: helping dealers acquire more used vehicles and turn them into deals.

• In the video, engineer Fahad is building a service drive portal that lets dealers get sales from service customers.

• Your service drive is full of customers who already trust your store, and many are driving the vehicles your used car manager wants.

• MOTO(drive) uses DMS data and automated texts to work service customers, pushes VIN and miles to inventory tools, and alerts sales when a customer is ready.

• MOTO(drive) stores consistently buy about 1% of their repair orders without dedicated service acquisition hires.

Most dealers never meet the people who build the tools they log into every morning. If you have ever wondered what engineers at a car dealer software company build all day, this short video gives you a straight answer. I walked through our office at MOTO(acquire) and stopped at Fahad's desk to see what he was working on.

His answer was simple: a service drive portal that lets our dealers get sales from service customers. That is the whole point of the video, and it is a good snapshot of where our engineering time goes.

What do engineers at a car dealer software company build?

At MOTO(acquire), the answer is tools that help dealers acquire used vehicles. That means website trade-in tools, value tracking, service drive acquisition, and social selling. Every project on the board should tie back to one question: does this help a store get more cars and more deals?

Fahad's project is a good example. He is not building a dashboard for the sake of a dashboard. He is building something your team can act on, so the customers already sitting in your service lane turn into sales opportunities.

I asked him if he could have it done by the end of the day. He said yes, for sure. That is the team culture I want: people who know what they are building, know why it matters to a dealer, and are confident about getting it done.

Why build for the service drive?

If you run a store, you already know the service drive is full of people who trust you. They bought from you, or they keep coming back to you for maintenance. Many of them are driving the exact vehicles your used car manager wants on the lot.

The problem is that most stores do not have a system to work those customers. Advisors are busy writing repair orders. Sales does not know who is in the lane. Nobody owns the conversation, so the car drives home with the customer and gets sold somewhere else later.

Buying cars from service customers is one of the most practical acquisition sources a dealer has. You are not bidding against other dealers for it. You are having a conversation with a customer you already know, in a building they already chose to visit.

How MOTO(drive) handles service drive acquisition

The service drive side of our platform is MOTO(drive). It uses your DMS data and automated texts to reach customers who are in for service. It pushes VIN and miles to your inventory tools so your used car manager can work the number, and your sales team is alerted when a customer is ready.

MOTO(drive) stores consistently buy about 1% of their repair orders without dedicated service acquisition hires. That result is why we keep putting engineering time into this part of the product.

MOTO(drive) works alongside the rest of the platform. MOTO(retain) sends past sales and service customers their vehicle's value every month. MOTO(convert) handles trade-ins on your website with instant valuations, firm offer requests, and monthly value tracking.

We integrate with all major DMS platforms and many others, including Tekion, Dealertrack, CDK, Reynolds, and Auto/Mate. If your DMS is not on that list, we will build the integration.

Meet the team behind the tools

This video is part of our Inside MOTO(acquire) series. Hundreds of dealers use our software, and I think you should see the people building it and what they are focused on.

If you want to see how service drive acquisition and the rest of the platform would look in your store, book a demo and we will walk through your store's acquisition opportunity.