Meet MOTO(man), the Hottest New Toy in Automotive
Dan the dealer has shoppers, service customers, CRM contacts, and followers, but an empty lot. Meet MOTO(man) and see how that traffic turns into inventory.
Dan the dealer has traffic everywhere: his website, his service drive, his CRM, social, and his sales team. His problem is not getting more traffic, it is turning that traffic into inventory.
MOTO(man) helps Dan acquire more inventory from the places his customers already are, so he can sell more cars.
Dan ends up buying more cars and selling more cars without spending more on advertising.
The joke fine print carries the real point: website traffic required, no new leads needed.
Each traffic source in the video lines up with a MOTO(acquire) product: MOTO(convert), MOTO(drive), MOTO(retain), and MOTO(social).
Meet MOTO(man). But first, meet Dan the dealer. Dan runs the busiest store in town, and he is just like every dealer: shoppers on his website, customers in his service drive, thousands in his CRM, followers on social, and leads from his sales team.
So much traffic, but Dan's lot is empty and he can't figure out how to sell more cars. If you run a used car department, you have probably had that exact week. The people are there. The cars are not.
Mike Crothers, CEO of MOTO(acquire), built this short video as a toy commercial parody. The delivery is a joke. The problem underneath it is not.
Meet MOTO(man): the hottest new toy in automotive
The video pitches MOTO(man) as an action figure, complete with the fine print you would hear at the end of a Saturday morning cartoon ad. Must be a car dealership. Website traffic required. No new leads needed. Dealership sold separately. Action figure, not actual size.
Every line of that fine print is making a real point. MOTO(man) helps Dan acquire more inventory and sell more cars, and he does it from the traffic Dan already has. No new lead source, no bigger ad budget. Just more cars from the people already showing up.
How does MOTO(man) help dealers sell more cars?
He works the same places Dan's traffic already lives. In the video, that means:
The website. Shoppers browsing your inventory often have a vehicle to trade. Give them a reason to tell you what they drive and you have an acquisition opportunity, not just a lead.
The service drive. Service customers are already at your store, and their vehicle is already in your bay. That is about as close to a car as you can get without owning it.
The CRM. Thousands of past customers already know your store. Keep them informed on what their vehicle is worth and some of them will decide it is time.
Social. Every post your team makes is a chance to start a conversation about a trade, not only a sale.
Mike's framing is the part worth remembering. Dan's problem is not traffic. Dan's problem is that none of that traffic is being turned into cars he owns.
Once MOTO(man) shows up, Dan is buying more cars and selling more cars. And he did it all without spending more on advertising.
Why buy more cars from the traffic you already have?
When the lot is thin, the usual reflex is to spend: more advertising, more lead sources, more vendors. The message in this video is that you probably do not need any of that to fix inventory. Your store already has the attention. The work is converting it into vehicles.
That is the idea behind the MOTO(acquire) tagline: More VINs, more wins. Inventory is what your sales team sells. Every VIN you buy from someone who already knows your store is a car you did not have to chase somewhere else.
The MOTO(acquire) tools behind MOTO(man)
MOTO(man) is a character, but the tools are real. MOTO(acquire) works with hundreds of dealers, and each traffic source in the video lines up with a product:
MOTO(convert) on your website: a trade tool with instant valuations, firm offer requests, and monthly value tracking. It includes the free buying power tool.
MOTO(drive) in your service drive: service drive acquisition using DMS data and automated texts. It pushes VIN and miles to your inventory tools, and your sales team is alerted when a customer is ready.
MOTO(retain) for your CRM: sends past sales and service customers their vehicle's value every month. Those value tracking emails have a 36% open rate and 99.5% deliverability.
MOTO(social) for your team's posts: gives each person posting on social their own link, with leads attributed in the CRM.
MOTO(acquire) integrates with all major DMS platforms and many others, including Tekion, Dealertrack, CDK, Reynolds, and Auto/Mate. To see how this maps to your own store, book a demo. For more from this series, visit the MOTO(man) videos page.
Frequently asked questions
Who is MOTO(man)?
MOTO(man) is the character in a MOTO(acquire) video that parodies a toy commercial. He represents the MOTO(acquire) tools that help a dealer acquire more inventory from the website, the service drive, the CRM, and social. The action figure is a joke, but the tools are real.
Do I need to buy more leads or advertising to get more inventory?
Not according to this video. The fine print says it plainly: website traffic required, no new leads needed. The point is getting more cars from the traffic your store already has, which is how Dan buys and sells more cars without spending more on advertising.
How does MOTO(acquire) help buy cars from the service drive?
MOTO(drive) uses DMS data and automated texts to start acquisition conversations with service customers. It pushes VIN and miles to your inventory tools, and your sales team is alerted when a customer is ready. MOTO(drive) stores consistently buy about 1% of their repair orders without dedicated service acquisition hires.
Does MOTO(acquire) work with my DMS?
MOTO(acquire) integrates with all major DMS platforms and many others, including Tekion, Dealertrack, CDK, Reynolds, and Auto/Mate. If your store uses a DMS that is not integrated yet, MOTO(acquire) will build the integration.
How do I turn the customers already in my CRM into inventory?
MOTO(retain) sends past sales and service customers their vehicle's value every month. That keeps your store in front of people who already know you, so when they are ready to sell, they think of you first. The value tracking emails have a 36% open rate and 99.5% deliverability.
See MOTO(acquire) on your website
Book a 20-minute demo and see your store's acquisition opportunity.
Full transcript
It's the hottest new toy in automotive. Meet Dan the dealer, the busiest store in town. And he's just like every dealer. Shoppers on his website. Customers in his service drive. Thousands in his CRM. Followers on social. Leads from his sales team. So much traffic, but Dan's lot is empty and he can't figure out how to sell more cars. This looks like a job for...
MOTO(man)! MOTO(man) helps Dan acquire more inventory and sell more cars. On his website, in his service drive. From customers already in his CRM. And from every post his team makes. Now Dan's buying more cars. Selling more cars. And he did it all without spending more on advertising. More cars from the traffic you already have. Must be a car dealership.
Website traffic required. No new leads needed. Dealership sold separately. Action figure, not actual size. See MOTO(acquire) for full details. MOTO(acquire). More VINs, more wins. Book a demo today.