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OCTOBER 15, 2026·2 MIN READ
CASE STUDY

Hudson turns website traffic into 1,855 trade-in leads in their first 6 months

Hudson Automotive Group's websites already had the shoppers. What they needed was a better way to turn them into trade-ins. Six Hudson stores switched on MOTO(convert) and produced 1,855 trade-in leads and 362 firm offers in 6 months, without adding a dollar to ad spend.

FeaturingMOTO(convert)Trade-In ToolValue-Tracking Emails
Hudson Automotive Group
THE MISSION

Convert more of the traffic already coming to your website

Hudson Automotive Group didn't need more shoppers. They needed more of the shoppers they already had to raise their hand. With MOTO(convert) on their websites, those visitors started turning into trade-in leads — no new ad spend, no new traffic sources.

Hudson Automotive Group
Honda Kingsport
Wyatt Johnson Toyota
Wyatt Johnson Ford
Wyatt Johnson Kia
Wyatt Johnson VW
Spartanburg Honda
HOW IT WORKS ON A HUDSON WEBSITE
01
Shopper taps "Value your trade"
The buttons sit on search results, every vehicle page, and the site header and footer. Wherever shoppers already are.
02
Gets a value in about 30 seconds
A mobile-first flow built for the phone, branded as the Hudson store, not MOTO. They can request a firm offer on the spot.
03
The store gets the lead, and it stays warm
The lead goes to the store's team to follow up. Monthly value-tracking emails keep the shopper coming back until they're ready to deal.
THE RESULTS

1,855 trade-in leads in 6 months. Six stores. Zero new ad spend.

No 60-day ramp-up. No new traffic sources. Hudson switched on MOTO(convert) across six stores and started turning the shoppers already on their websites into trade-in leads.

Why zero new ad spend? Every lead came from traffic Hudson was already paying for. MOTO simply replaced the trade-in tool they were already running.

March 4 – October 5, 2026, from the first Hudson store going live to today. Five of the six stores have been live less than four months. Stores: Honda Kingsport, Spartanburg Honda, and Wyatt Johnson Toyota, Ford, Kia and VW.

TRADE-IN LEADS · MAR–OCT 2026
1,855
6 STORES LIVE
Honda Kingsport LIVE SINCE MARCH837
Wyatt Johnson Toyota LIVE SINCE JULY446
Spartanburg Honda LIVE SINCE JUNE402
Wyatt Johnson Ford FIRST 10 DAYS74
Wyatt Johnson Kia FIRST 3½ WEEKS69
Wyatt Johnson VW FIRST 3 WEEKS27
Ford, Kia and VW only just went live, so their bars show their first few weeks, not a full season.
362
firm offers
Firm-offer rate19.5%
Of every 100 trade-in leads, about 20 asked the store for a firm offer on their car.
27.7%
of button clicks became leads
2,926
BUTTON CLICKS
→
811
LEADS
WHAT THESE NUMBERS MEAN
Lead
A shopper who valued their trade on the store's website and left their contact info.
Firm offer
A lead who asked the store for a real offer on their car. Ready to talk numbers.
Button conversion
Shoppers who clicked "Value your trade" and finished. 27.7% did.
“

One of our stores, we saw 10X in trade-in leads… we had the previous form-fill tool, they got 8 leads and we got 80 the next month after switching.

Josh Detzel
Josh Detzel
Regional Marketing Director, Hudson Automotive Group
(
MOTO(acquire)
YOUR TURN

Your store could be the (next) case study

15 minutes on Zoom. We'll show you MOTO(convert) live — on your own website — and what it would do with the traffic you already have.

Posted in Case Study
TaggedTrade-In LeadsValue TrackingMOTO(convert)
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