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HOME›MOTO(convert)›VS ACCUTRADE
COMPARE · TRADE-IN TOOLS

MOTO(acquire) VS ACCUTRADE FOR DEALERS COMPARING APPRAISAL TOOLS

AccuTrade is an appraisal platform first and a website trade-in tool second: an instant offer on the exact VIN online, then a diagnostic scan in the lane. MOTO(acquire) starts from the other end, converting the website traffic you already have and following up until the customer sells you the car. Here is how they compare.
( ) A RANGE THAT STARTS THE CONVERSATION( ) YOUR STORE'S NAME ON IT( ) VALUE EMAILS INCLUDED( ) WORKS WITH YOUR APPRAISAL TOOL
ABOUT ACCUTRADE

WHAT ACCUTRADE IS

ACCUTRADE BY CARS COMMERCE · CARS COMMERCE (CARS.COM)

AccuTrade is owned by Cars Commerce, the parent of Cars.com and Dealer Inspire, which acquired The Accu-Trade Group in 2022. Its website trade-in experience asks a series of questions about the shopper's vehicle and generates an Instant Offer on the exact VIN; a 2024 update pre-populates vehicle details from the license plate or VIN, which Cars Commerce says increased trade-in leads about 50% in its pilot.

In store, AccuTrade's appraisal process scans the vehicle's diagnostic condition to produce a guaranteed offer on any VIN. Cars Commerce highlights its deep integration with Dealer Inspire websites so the trade, chat and digital-retailing tools show one consistent value. Pricing is not published.

ABOUT MOTO(acquire)

WHAT MOTO(acquire) IS

FOUR PRODUCTS · ONE PLATFORM · CHICAGO, IL

MOTO(acquire) helps dealers buy more cars from the customers they already have. MOTO(convert) is the website trade-in tool: a value range built on Kelley Blue Book data, in your store's branding, in about 30 seconds, with a firm-offer request the shopper verifies by phone and VIN.

Every lead then gets a monthly value-tracking email from MOTO(retain). MOTO(drive) texts service customers the moment an RO opens, MOTO(social) gives salespeople a link-in-bio page that feeds the CRM, and Know Your Buying Power comes with every product. Leads land in any CRM by ADF/XML under their own source name.

SIDE BY SIDE

MOTO(acquire) VS ACCUTRADE, FEATURE BY FEATURE

What we compared
MOTO(acquire)
AccuTrade
What the shopper sees
A value range built on Kelley Blue Book data, shown under your store's name, in about 30 seconds
An Instant Offer on the exact VIN, after a series of condition questions
Where it runs
Slides out on your SRPs and VDPs and on a sell-my-car subdomain, on any website platform
Dealer website; deepest integration with Dealer Inspire sites
Firm number
After the shopper verifies phone and VIN and asks for one; your manager prices the car
Guaranteed offer after the in-store diagnostic appraisal
In-store appraisal
Hands the lead to the appraisal tool your desk already uses (vAuto, VinCue, DealersLink and others)
AccuTrade's own appraisal app with OBD diagnostic scan
After the lead
A monthly value-tracking email to every lead and past customer, included
Not a stated feature of the website tool
CRM delivery
ADF/XML to any CRM, six distinct lead sources, no CRM vendor fee
Delivered to the dealer's CRM
Service drive acquisition
MOTO(drive) texts the owner when an RO opens and routes the yes to a salesperson
Appraisal app used in the lane; no RO-triggered outreach stated
Payment / buying-power tool
Know Your Buying Power, included
Not a stated feature
Pricing
Quoted per rooftop on the demo
Not published
Dealer websites seen running it
90 (Sept 2026)
1,057 (Sept 2026)
Competitor facts checked on carscommerce.inc (AccuTrade website trade-in tool update) and accu-trade.com, October 2026. "Dealer websites seen running it" is from MOTO's own scan of about 25,000 US dealer websites and counts the tool offered to shoppers, not contracts. Product names belong to their owners.
WHY DEALERS SWITCH

WHAT CHANGES WHEN YOU MOVE FROM ACCUTRADE

ONE

Less friction on the website

A range in a few taps keeps more shoppers in the flow than a condition questionnaire that ends in a single offer. About 1 in 4 people who open MOTO(convert) leave their information.
TWO

Keep the appraisal tool your desk likes

MOTO is not trying to replace your appraisal workflow. Firm-offer requests hand off to vAuto, VinCue, DealersLink or whatever your used-car manager already uses.
THREE

Follow-up is built in

Monthly value emails and service-drive texts keep working the customer after the website visit, which is where most trade leads are lost.
"The ICOs of the world, the AccuTrades, there are a lot of good products. But this has been better for me than any of those, and I mean that."
SHANE WOOD · GENERAL MANAGER · PORT ORCHARD FORD
SWITCHING

WHAT STAYS THE SAME

  • Your website provider stays, Dealer Inspire included. MOTO(convert) installs with a snippet.
  • Your appraisal process stays. Firm-offer requests hand off to the tool your desk already uses.
  • Your CRM processes stay. Point them at the MOTO lead sources.
THREE STEPS

HOW A SWITCH WORKS

  1. Bring last month's trade-lead count to a 20-minute demo. We show you MOTO(convert) on your own site.
  2. Your web provider adds the snippet and we point your CRM at the six MOTO lead sources. Most stores are live within a day.
  3. Compare the month after with the month before: trade leads, appointments and cars bought from website trades.
QUESTIONS DEALERS ASK

MOTO(acquire) VS ACCUTRADE, ANSWERED

SEE IT ON YOUR SITE

SEE WHAT YOUR TRAFFIC DOES WITH MOTO(convert)

Twenty minutes, your website, your numbers. Bring last month's trade-lead count.
MOTO(acquire)
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