Is TradePending the same company as Protomiq?

Yes. TradePending rebranded as Protomiq in 2026. The website trade-in tool is now sold as tradeIQ, alongside paymentsIQ, offerIQ, AutoBio, Service Offers and Value Watch.

Can we run MOTO next to TradePending while we decide?

You can, but two trade tools on one site showing two values confuses shoppers and your desk. Most stores run a 30-day comparison on a subset of pages or swap the tool outright and compare the month before and after.

Does MOTO show equity and payoff like tradeIQ?

MOTO shows the shopper a value range and lets them request a firm offer after verifying their phone and VIN. Know Your Buying Power can ask for payoff and whether they finance or lease. MOTO does not append household income or spending data to the lead.

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HOME›MOTO(convert)›VS TRADEPENDING

COMPARE · TRADE-IN TOOLS

VS TRADEPENDING FOR DEALERS WEIGHING A SWITCH

TradePending is the most common trade-in tool on franchised dealer websites, and it is now part of Protomiq's shopper-intelligence suite. Here is how it lines up against MOTO(acquire) on the things a used-car desk actually feels: lead volume, whose name is on the value, and what happens after the lead.

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( ) SAME WEBSITE TRAFFIC( ) YOUR STORE'S NAME ON THE VALUE( ) VALUE EMAILS INCLUDED( ) ANY CRM, SAME DAY

ABOUT TRADEPENDING

WHAT TRADEPENDING IS

PROTOMIQ TRADEIQ (FORMERLY TRADEPENDING) · PROTOMIQ

TradePending launched as a website trade-in valuation tool and became the market leader among franchised stores. In 2026 the company rebranded as Protomiq and repositioned around "shopper intelligence": the trade tool is now tradeIQ, with paymentsIQ (payments), offerIQ (instant offers), AutoBio, Service Offers and Value Watch sold alongside it.

tradeIQ gives the shopper an instant valuation on the dealer's website and enriches the lead for the sales team with equity and payoff information, vehicle interest, household income and spending indicators, and a Hot / Warm / Low readiness score before it reaches the CRM. Monthly value updates to past customers are a separate product, Value Watch. Pricing is available on request.

ABOUT MOTO(acquire)

WHAT MOTO(acquire) IS

FOUR PRODUCTS · ONE PLATFORM · CHICAGO, IL

MOTO(acquire) helps dealers buy more cars from the customers they already have. MOTO(convert) is the website trade-in tool: a value range built on Kelley Blue Book data, in your store's branding, in about 30 seconds, with a firm-offer request the shopper verifies by phone and VIN.

Every lead then gets a monthly value-tracking email from MOTO(retain). MOTO(drive) texts service customers the moment an RO opens, MOTO(social) gives salespeople a link-in-bio page that feeds the CRM, and Know Your Buying Power comes with every product. Leads land in any CRM by ADF/XML under their own source name.

SIDE BY SIDE

MOTO(acquire) VS TRADEPENDING, FEATURE BY FEATURE

What we compared

MOTO(acquire)

TradePending

What the shopper sees

A value range built on Kelley Blue Book data, with your store's name on it, in about 30 seconds

An instant valuation based on real-time market conditions, delivered on the dealer's website

Where it runs

Slides out on your SRPs and VDPs and on a sell-my-car subdomain; the shopper never leaves your site

On the dealer's website, any device, no redirects (per protomiq.com)

Firm offer path

Shopper verifies phone and VIN, then asks for a firm offer; your manager prices the car

Lead arrives with equity and payoff context; the desk works it from there

Lead enrichment

Lead type, vehicle details, the range shown, vehicle of interest and page source

Equity and payoff, household income and spending insights, Hot / Warm / Low readiness score

After the lead

A monthly value-tracking email to every lead and past customer, included

Value Watch, sold as a separate product

CRM delivery

ADF/XML to any CRM, six distinct lead sources, nothing to install, no CRM vendor fee

CRM-ready lead with a readiness tier (per protomiq.com)

Service drive acquisition

MOTO(drive) texts the owner when an RO opens and routes the yes to a salesperson

Service Offers targets service appointments, not vehicle acquisition

Payment / buying-power tool

Know Your Buying Power, included with every MOTO product

paymentsIQ, sold as a separate product

Pricing

Quoted per rooftop on the demo

Available on request (form-gated)

Dealer websites seen running it

90 (Sept 2026)

3,410 (Sept 2026)

Competitor facts checked on protomiq.com (tradeIQ, Value Watch, paymentsIQ and pricing pages), October 2026. "Dealer websites seen running it" is from MOTO's own scan of about 25,000 US dealer websites and counts the tool offered to shoppers, not contracts. Product names belong to their owners.

WHY DEALERS SWITCH

WHAT CHANGES WHEN YOU MOVE FROM TRADEPENDING

ONE

Fewer screens, more leads

Dealers switching from a legacy trade tool usually see more trade leads from the same traffic because the range arrives in a few taps and the shopper stays on the car they were looking at. Results vary by store, so bring last month's lead count to the demo.

TWO

Your name on the value, not a vendor's

The shopper sees your store on the range, the email and the firm-offer request. That changes who they call back.

THREE

Follow-up is part of the tool

Every lead gets a monthly email with their car's current value until they buy or trade. With TradePending that is a second product, Value Watch.

"We ran TradePending for years. Since switching to MOTO(acquire), we're getting more trade-in leads, our customers actually engage with their values, and they pick up when we call. And the support behind the tool has been amazing."

TOM EGGERS · MARKETING DIRECTOR · COVERT BEE CAVE

SWITCHING

WHAT STAYS THE SAME

Your website provider stays. MOTO(convert) installs with a snippet on every major dealer website platform.
Your CRM processes stay. Point the ones you built for TradePending at the new MOTO lead sources.
Your traffic stays. MOTO does not send you more visitors; it loses fewer of the ones you already have.

THREE STEPS

HOW A SWITCH WORKS

Bring last month's trade-lead count to a 20-minute demo. We show you MOTO(convert) on your own site.
Your web provider adds the snippet and we point your CRM at the six MOTO lead sources. Most stores are live within a day.
Compare the month after with the month before: trade leads, appointments and cars bought from website trades.

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QUESTIONS DEALERS ASK