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HOME›MOTO(convert)›VS KBB INSTANT CASH OFFER
COMPARE · TRADE-IN TOOLS

MOTO(acquire) VS KBB INSTANT CASH OFFER FOR DEALERS WHO WANT THE LEADS BACK

Kelley Blue Book Instant Cash Offer puts a trusted third-party name and a single cash number in front of the shopper. MOTO(acquire) puts your store's name on a value range and keeps working the lead every month. Here is the honest side-by-side.
( ) YOUR BRAND, NOT A THIRD PARTY( ) A RANGE, NOT A LOWBALL( ) LEADS THAT STAY YOURS( ) VALUE EMAILS INCLUDED
ABOUT KBB INSTANT CASH OFFER

WHAT KBB INSTANT CASH OFFER IS

KELLEY BLUE BOOK INSTANT CASH OFFER · COX AUTOMOTIVE

Kelley Blue Book Instant Cash Offer (ICO) is Cox Automotive's consumer acquisition program. A shopper answers questions about their car and receives a cash offer backed by the Kelley Blue Book name, redeemable at a participating dealer after an in-store inspection. Offers can start on the dealer's website, in the showroom or service lane, or on KBB.com and Autotrader.

Cox positions ICO around trust in the Kelley Blue Book brand, lower cost-to-market than auction sourcing, and add-ons such as eBlasts and service flyers. It is one of the three most common trade-in tools on franchised dealer websites, often alongside Kelley Blue Book Lead Driver and Trade-In Advisor.

ABOUT MOTO(acquire)

WHAT MOTO(acquire) IS

FOUR PRODUCTS · ONE PLATFORM · CHICAGO, IL

MOTO(acquire) helps dealers buy more cars from the customers they already have. MOTO(convert) is the website trade-in tool: a value range built on Kelley Blue Book data, in your store's branding, in about 30 seconds, with a firm-offer request the shopper verifies by phone and VIN.

Every lead then gets a monthly value-tracking email from MOTO(retain). MOTO(drive) texts service customers the moment an RO opens, MOTO(social) gives salespeople a link-in-bio page that feeds the CRM, and Know Your Buying Power comes with every product. Leads land in any CRM by ADF/XML under their own source name.

SIDE BY SIDE

MOTO(acquire) VS KBB INSTANT CASH OFFER, FEATURE BY FEATURE

What we compared
MOTO(acquire)
KBB Instant Cash Offer
What the shopper sees
A value range built on Kelley Blue Book data, shown under your store's name
A single Kelley Blue Book branded cash offer
Who the shopper is dealing with
Your store, on your website, in your branding
Kelley Blue Book, with your store as the participating dealer
Where it runs
Your SRPs, VDPs and a sell-my-car subdomain; the shopper never leaves your site
Dealer website, showroom and service lane, plus KBB.com and Autotrader
Where KBB.com offers go
Not applicable; MOTO leads exist only on your site
A shopper who starts on KBB.com chooses which participating dealer to redeem at
Firm number
After the shopper verifies phone and VIN and asks for one; your manager prices the car
The offer is the number, subject to in-store inspection
After the lead
A monthly value-tracking email to every lead and past customer, included
eBlasts and service flyers, listed as add-on features
CRM delivery
ADF/XML to any CRM, six distinct lead sources, no CRM vendor fee
Delivered through Cox and partner integrations
Service drive acquisition
MOTO(drive) texts the owner when an RO opens and routes the yes to a salesperson
Service-lane offers through the ICO program
Payment / buying-power tool
Know Your Buying Power, included
Not part of ICO
Dealer websites seen running it
90 (Sept 2026)
3,320 (Sept 2026)
Competitor facts checked on b2b.kbb.com (Instant Cash Offer and Trade-In Advisor pages), October 2026. "Dealer websites seen running it" is from MOTO's own scan of about 25,000 US dealer websites and counts the tool offered to shoppers, not contracts. Product names belong to their owners.
WHY DEALERS SWITCH

WHAT CHANGES WHEN YOU MOVE FROM KBB INSTANT CASH OFFER

ONE

A range gets more people talking

A single cash number ends the conversation for anyone it disappoints. A fair range from your store gets the shopper to ask for the firm number, which is where your appraiser earns the car. Dealers moving off an instant-cash-offer tool often see several times more trade leads from the same traffic, though results vary.
TWO

The lead is yours

MOTO leads are created on your site, land in your CRM under your source name, and are never shared with another dealer.
THREE

Follow-up runs itself

Every lead and every past customer gets one email a month with their car's current value and a one-click firm-offer request, until they buy or trade.
"The ICOs of the world, the AccuTrades, there are a lot of good products. But this has been better for me than any of those, and I mean that."
SHANE WOOD · GENERAL MANAGER · PORT ORCHARD FORD
SWITCHING

WHAT STAYS THE SAME

  • Your Kelley Blue Book data stays in the picture. MOTO's value range is built on KBB data; it just carries your name.
  • Your CRM processes stay. Stores leaving ICO keep their VinSolutions or other CRM processes and point them at the MOTO sources.
  • Your website provider stays. MOTO(convert) installs with a snippet.
THREE STEPS

HOW A SWITCH WORKS

  1. Bring last month's trade-lead count to a 20-minute demo. We show you MOTO(convert) on your own site.
  2. Your web provider adds the snippet and we point your CRM at the six MOTO lead sources. Most stores are live within a day.
  3. Compare the month after with the month before: trade leads, appointments and cars bought from website trades.
QUESTIONS DEALERS ASK

MOTO(acquire) VS KBB INSTANT CASH OFFER, ANSWERED

SEE IT ON YOUR SITE

SEE WHAT YOUR TRAFFIC DOES WITH MOTO(convert)

Twenty minutes, your website, your numbers. Bring last month's trade-lead count.
MOTO(acquire)
GET MORE (leads) · sell MORE (cars) · retain MORE (customers)
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