MOTO(acquire): How Dealers Can Get a Free Buying Power Tool

• MOTO(acquire) is giving away Know Your Buying Power for free when a dealer signs up for any MOTO(acquire) product.

• To get started, comment KYBP on the video and the MOTO(acquire) team will send you a link.

• The offer is not tied to one product. Any MOTO(acquire) product qualifies.

• MOTO(convert), the website trade tool, already includes the free buying power tool alongside instant valuations, firm offer requests, and monthly value tracking.

Most shoppers land on your website with a question they rarely say out loud: what can I actually afford? If your site does not help them answer it, they go find the answer somewhere else, and that somewhere else is usually not your store. So how can dealers get a free buying power tool on their own website? Right now, MOTO(acquire) is giving away Know Your Buying Power for free when you sign up for any MOTO(acquire) product.

That is the whole announcement in Mike Crothers' short video. The video opens with a quick, playful glitch, and then Mike gets straight to it. The offer is just as direct.

How can dealers get a free buying power tool?

Mike kept this simple, so here it is in plain steps:

1. Comment KYBP on the video.

2. The MOTO(acquire) team sends you a link to get started.

3. Sign up for any MOTO(acquire) product, and Know Your Buying Power comes with it for free.

The phrase to pay attention to is "any MOTO(acquire) product." Mike did not tie this to a single package. Whether your store starts on the website, in the service drive, with past customers, or on social, the buying power tool is part of the deal.

Why put Know Your Buying Power on your dealer website?

Anyone who has worked a desk knows the deal often lives or dies on what the customer thinks they can spend. Shoppers do that math long before they call you. If they do it on a third-party site, you lose the conversation before it starts.

A buying power tool on your own website keeps that conversation with your store. It gives shoppers a reason to stay on your site and engage, and it gives your team a starting point that came from the customer, not from a guess.

For used car managers, it also ties back to acquisition. Buying power and trade value go hand in hand. A shopper who is thinking about what they can afford is often thinking about what their current vehicle is worth, and that is a vehicle you may want to buy.

Where Know Your Buying Power fits with MOTO(acquire) products

MOTO(acquire) builds software that helps dealerships acquire used vehicles. Here is how the product lineup breaks down:

• MOTO(convert): Website trade tool with instant valuations, firm offer requests, and monthly value tracking. It includes the free buying power tool.

• MOTO(retain): Sends past sales and service customers their vehicle's value every month.

• MOTO(drive): Service drive acquisition using DMS data and automated texts. It pushes VIN and miles to your inventory tools, and your sales team is alerted when a customer is ready.

• MOTO(social): Gives each person posting on social their own link, with leads attributed in the CRM.

MOTO(acquire) integrates with all major DMS platforms and many others, including Tekion, Dealertrack, CDK, Reynolds, and Auto/Mate. If your store runs a DMS that is not integrated yet, MOTO(acquire) will build the integration. Hundreds of dealers use MOTO(acquire) to find and buy more used vehicles.

If you want to see how any of these would look on your site, you can book a demo here.

What to do next

Mike's call to action is the easiest step in the whole process: comment KYBP and the team will send you a link to get started. If you are reading this on the website instead of watching on social, the demo page is the fastest way to reach the team and ask about the offer.

For more announcements like this one, check out the Product Updates and Feature Friday hub, where MOTO(acquire) shares product updates and new features as they roll out.