MOTO(acquire) Is Now Stellantis Certified: What It Means for CDJR Dealers

• MOTO(acquire) has been accepted into the Stellantis certification program and is fully certified to work with CDJR dealers.

• CDJR stores can now put MOTO(convert), the trade-in tool Mike calls the highest converting on the market, on their websites.

• Stellantis dealers can buy cars out of their service drive with MOTO(drive), using DMS data and automated texts.

• MOTO(social) gives each person posting on social their own link, so leads land in the CRM with attribution.

• MOTO(retain) sends past sales and service customers their vehicle's value every month, with a 36% open rate and 99.5% deliverability.

If you run a Chrysler, Dodge, Jeep, or Ram store, you already know the drill: before you bring on a new vendor, you want to know if it fits inside the Stellantis world. So what does Stellantis certified vendor mean for CDJR dealers? In Mike Crothers' words, MOTO(acquire) just got accepted into the program and is fully certified. That means CDJR stores can put the full MOTO(acquire) used vehicle acquisition platform to work.

Mike kept the message simple. If you are a CDJR dealer and you want to buy more cars from your website, your service drive, social media, and your past customers, MOTO(acquire) is ready to talk to you.

What does Stellantis certified vendor mean for CDJR dealers?

In plain terms, MOTO(acquire) went through the Stellantis certification process and was accepted. For a CDJR store, that is one less question to answer when you are evaluating a tool for your website and your used car operation.

It also means you are not choosing between staying inside the program and getting the acquisition tools you want. Mike's point in the video was direct: whatever you are trying to do to source used inventory, the door is open now. "We're ready to talk to you. The team's really excited."

Four ways CDJR stores can acquire more used cars

Mike laid out four specific things a CDJR dealer can now do with MOTO(acquire). Each one maps to a product dealers already use across hundreds of stores.

1. Put a high converting trade-in tool on your website

Mike called it "the highest converting trade-in tool" you can put on your site. That is MOTO(convert): a website trade tool with instant valuations, firm offer requests, and monthly value tracking. It also includes the free buying power tool, so shoppers can see what they can afford with their trade.

2. Buy cars out of service

Your service lane sees the same customers over and over, and some of them are driving exactly what your used car manager wants. MOTO(drive) uses your DMS data and automated texts to start those conversations, pushes VIN and miles to your inventory tools, and alerts your sales team when a customer is ready. MOTO(drive) stores consistently buy about 1% of their repair orders without dedicated service acquisition hires.

3. Funnel people off social media right into your CRM

Your salespeople are already posting. MOTO(social) gives each person posting on social their own link, and leads are attributed in the CRM. You know who brought the customer in, and the lead does not get lost in someone's DMs.

4. Send value tracking emails to all your past customers

Your sold and service files are full of people who would trade if they knew what their vehicle was worth. MOTO(retain) sends past sales and service customers their vehicle's value every month. Those emails have a 36% open rate and 99.5% deliverability.

Will it work with the systems my CDJR store already uses?

MOTO(acquire) integrates with all major DMS platforms and many others, including Tekion, Dealertrack, CDK, Reynolds, and Auto/Mate. If your store runs a DMS we do not integrate with yet, we will build the integration. That matters most for MOTO(drive) and MOTO(retain), which run off your customer and repair order data.

You do not have to roll out everything at once. Some stores start with the website trade tool, others start in the service drive. Pick the gap that is costing you the most cars today.

Ready to talk

Mike closed with an open invitation: if you are a CDJR dealer and you want to do any of this, hit us up. You can book a demo of MOTO(acquire) and see what your store's acquisition opportunity looks like. For more announcements like this one, browse our Product Updates and Feature Friday videos.

And as Mike put it: when I say CD, you say JR.